Clicktacular
client: xbox
AGENCY: AKQA
Multiplayer mode for Halo: Reach is special. You aren’t just shooting, you’re unlocking tongue-in-cheek achievements and hearing an iconic voice read them out. To promote the newest game, we created a secret set of achievements and voiceover that could only be unlocked by engaging with the YouTube home page. The community was ignited, logging over 16,000 hours in one day and gave it a permanent home on Halopedia.
(Awards: One Show, Silver Pencil)
