Born To Fit
Client: Gap
AGENCY: AKQA
Gap wanted to become culturally relevant again, starting with their denim. They launched a new line of jeans— 1969— and a "Born to Fit" print campaign around it. We took the brand into social media which, at the time, was a spanking new concept. We created an iPhone app, partnered with major fashion blogs, and built an interactive Facebook hub (first of its kind) where people could learn about the jeans, share tips, and talk about their personal style.
(Awards: One Show Interactive Merit; Cannes Cyber Shortlist x2 ; Cannes Media Lions Shortlist)
A complementary iPhone app let fans make outfits to share with their friends or the app’s community. (Also first of its kind, believe it or not.)
