Go Places From Home
Client/agency: Oculus (meta quest)
Hundreds of years ago, when the pandemic began and we went into quarantine, it became clear that Oculus’s tagline “Defy Reality” was a bit too on the nose. Yet we wanted to show the diversity of VR experiences that let you leave the house without going anywhere. And we wanted to do it fast.
The solution was a new look, tagline (“Go places from home”) and hashtag (#OnlyInVR). We introduced it with a video, and all the ensuing work on social followed the campaign design.
Instagram feed
After weeks of the campaign.